How can Pakistani users earn money on the Internet?

How can Pakistani users earn money on the Internet?

Many internet users inquire about ways to earn money online. The answer to this question is not so simple, and to understand it, we first have to understand how the internet works and what the main sources of earning on it are.

To untangle all this, we have prepared a two-part series of articles in which we have talked to both experts and consumers about the two main sources of income on the Internet and presented a scenario to our readers that will give them an idea of ​​how to make money on the Internet.

There are two main sources of income on the Internet

Earning through Hulu content. Content refers to multimedia content that people come to a platform to view, read, or listen to in exchange for paying the content creator.

This content can be any creative work like video, images, audio, blogging, or vlogging, which is in demand in the market.

Another source of income is e-commerce, or buying and selling over the internet. Where you get the opportunity to buy and sell items online without creating a shop, factory, or any such business structure.

Like a traditional business, you put things up for sale online, which customers buy and pay you via card or cash-on-delivery.

In this article we will discuss the content monetization option and try to understand how a creator can make money online.

How big is the digital population?

Digital strategist Badar Khushnood says, “Pakistan currently has 60 million internet users,” which is official data from a few months ago. About three and a half to four and a half million people are currently only on Facebook. Fifty percent of which is Generation Z. These are the people who were born after 1990.

This will give you an idea of ​​how big your market is within Pakistan alone. If you add to this the Urdu-speaking Pakistanis spread all over the world, the market becomes huge.

Earn through content

Bader Khushnoud says, “Advertisers pay money to those who have traffic. Now if you understand what people are liking.

This means that we need to know the needs and demands of the users on the Internet, what kind of content they want to read, listen to, watch, or buy.

But what is that content?

To find out, we headed to the small village of Kangra in the Sialkot district to meet vlogger Mubasher Siddique, who runs a YouTube channel about rural life.

Mubasher Siddique’s channel is called ‘Village Food Secret’ and has more than nine lakh subscribers. A large number of people flock to his channel to watch his videos depicting the simple rural life of Punjab. Over 55 million people have viewed his most popular video.

Evangelists are very simple people, and perhaps this simplicity is what appeals to their viewers.

When we asked him about this channel, he simply said, ‘It’s my cooking channel on YouTube. My education is matriculation, and that too I have done in the third division. Additionally, I live in the Sialkot district in a tiny village.

You will be surprised to know that even in the village where the evangelist lives, internet is not available regularly, and he has to go and upload his videos from the village to another place.

And just like Mubasher Siddique adopted rural life as his main presentation, you have to understand what you want to show. Do you want to write on economics or vlog about tourism? You also need to understand what platform you want to work on.

A large number of people come to YouTube to watch videos. And since they come to watch videos, medium- to long-duration videos do better on YouTube.

The same goes for Facebook, where short-duration videos perform much better. Ad Breaks on Facebook is currently not available within Pakistan.

To earn money on Facebook, you need to get at least 30,000 views on videos of at least three minutes within two months and have at least 10,000 followers on your page.

Platforms that pay?

There are three major platforms for making money with online content. YouTube, Facebook, and WordPress or blogging.

Google dominates the market in this respect because of its two major platforms. YouTube is known as the world’s largest video search engine. The second is Google Ads, which can be placed on various blogs and earned through advertisements.